About Us

Sociale by Ale Madrid came to me when I merged my passion for social media + my nickname, Ale. On a sleepless night after being laid off from my full-time job at the time, I learned that sociale means “social” in Italian, and I’m 1/4 (very proud) Italian on my mother’s side.

It was the perfect name for the company I had dreamt to bring to life for so long.

My relevant experience includes work with hospitality and food & beverage brands, start-ups, hotel brands, jewelry and apparel.

Brands I've worked with include:

• Olay

• Tide

• Native

• ARC Oral Care

• PayPal

• Mattress Firm

• Sleep.com

• Activate Drinks

• True Texas BBQ by H-E-B

• German Wines USA

• Total Wine

• Diamonds Direct

• Morton Salt

• Crescent Canna CBD

• Eight Row Flint

• Vinny's Pizza

• Auction House Market

• Pythian Market

• Cambria Hotels

• Camellia Beans

• Hill Country Hydration

• J-Bar-M-BBQ

• Roma Restaurant

• Cherry Block

• Dandelion Cafe

• Maya Wraps